According to customs import and export statistics, in 2004 China's total import and export of food machinery was $60.1%, down from 352000000 in which food imports amounted to $273000000, down 62.1% food machinery import volume was $79000000, down 51.5% in accordance with the net import index model, 2004 China's food machinery market competitiveness index for the number of countries in the country's food machinery is in a relatively inferior position, its market competitiveness is poor.
People analyze the market competitiveness of an industry, the international. "Five factors model" to often used, mainly including the market competition of existing competitors, potential entrants of the competition, the threat of substitutes, suppliers bargaining power and demand side bargaining power. According to the customs import and export statistics, in 2004 the total import and export volume was $352000000, down from 60.1% in which food machinery imports amounted to $273000000, down 62.1% food machinery import volume was $79000000, down 51.5% in accordance with the net import index model, 2004 China's food machinery market competitiveness index for -0.6, which has a relatively low market competitiveness, but also shows the rapid increase in the overall quality of food machinery manufacturing industry. Therefore, it should not only analyze the market competition situation of China's food machinery, but also need to actively create conditions to obtain competitive advantage. According to the "five factor model" theory, the analysis of China's food machinery industry market competition is as follows:
1, the existing competitors market competition
At present, the market competition of food machinery in our country is mainly reflected in the competition of the market and middle grade products.
The innovation ability and intellectual property rights have restricted the development of these high-grade food machinery. While foreign food machinery mainly rely on technological advantages and technical barriers to obtain the competitive advantage of China's food machinery, the 1 high-end products market competition. State food machinery and high - grade products are mainly rely on imported or mapping imitation and many of the technical know-how has not yet mastered. It has long occupied the high-end food machinery in China (such as large-scale, sophisticated products such as the main market share). In addition, there are also fierce competition in foreign food machinery, such as the United States, Britain, France, Germany, Switzerland, Italy, Japan and other countries of the food machinery manufacturing enterprises, but also the use of their respective advantages to compete with each other for China's market, who also do not have the ability to have a monopoly of all food machinery market, but local products, local technology and local information and other aspects have different levels of monopoly. As a result, the market competition of the food machinery is a continuation of the international market, and the focus of the market competition is not the quantity, but the competition of the technology, the standard and the quality of the products.
Mainly rely on the low price advantage to participate in the competition and occupy the market, the market competition of the low grade products. Food machinery manufacturing industry is still based on middle and low grade products. Generally the use of price competition between enterprises and improve the quality to win the market space, the enterprise is still lack of enough independent innovation ability to form the dominant forces, even if the industry is only a certain strong individual species have a dominant position, and most products are still in a decentralized state of competition. Between enterprises generally adopt price competition for three main reasons: one is with the formation of diversification and market of the investment system, more and more foreign capital into China food machinery manufacturing, which leads to the China's low-end enterprises cannot compete with foreign enterprises, the formation of the so-called low level repetitive production seriously "causing price competition. Two is the country on the market of high-grade products is a minority, the majority of middle and low products, and therefore the market structure of the emergence of the strong competition of low-end products. Therefore, the competition of middle and low grade products can only take the price competition, and the high - grade products have the technical competition. Three is the majority of enterprises are not yet strong technical innovation ability, the enterprise is more rely on foreign technology or other people to rely on the technology and the technology to obtain short-term benefits.
2, potential entrants to the competition
Mainly depends on whether the industry is attractive enough. From the current situation, the country's food machinery manufacturing industry is a lot of potential entrants. Food machinery manufacturing industry in a long period of time will still be a very attractive industry. Can be reflected from the following several aspects: first, the average profit margin. The profit margin of the food machinery manufacturing industry is greater than the sales profit rate of the main industrial equipment manufacturing industry.
Food machinery manufacturing industry is still a high return rate of investment in the industry. Two is broad and sustainable market prospects. From a qualitative point of view, therefore. Agricultural products or food is a necessity in people's life, and with the improvement of people's living quality, the demand of the market will continue to expand. From the quantitative point of view, the average growth rate of China's food industry is 18% much higher than the national economic growth rate in the 20012004 years, so the food machinery manufacturing industry has broad and sustainable market prospects. Three is a relatively loose national industrial policy, the development of food machinery is very favorable. First, the state continues to implement the agricultural product processing industry and the food industry's industrial upgrading, structural adjustment and accelerate the international standards of the policy, to take the high-tech generation